The first natural bristle electric toothbrush, engineered for low EMF, with a solid bamboo head and no glue. Firm boar bristle for a deeper clean. Buy 3, get the 4th free, pick 5 free gifts, and save 40%.
Claim Buy 3 Get 1 Free"Four of us switched at once. First brush where I stopped thinking about what was in it." · Verified buyer, Boar Electric Bundle
Shared by 1,000+ clinicians with their patients. Evaluations powered by FrontrowMD. Larger-scale research is still developing.

A 2025 study measured nylon bristles shedding 3,000+ particles per use, up to 2.3 million a year per person. Four brushes in one bathroom, four times the number.
EMF drops off with distance, and a toothbrush gets none. The leading electric toothbrush measured 300 V/m on our meter. PRIMALS measured 10.
Readings are PRIMALS' own measurements on an ERICKHILL RT-100 meter, motor to motor, averaged across 100+ readings, and vary with meter, distance, mode, and intensity. For reference, the international public-exposure reference level is 100 µT (ICNIRP, a scientific body, not a government limit), and both brushes measured below it. Not a health claim.

Every click-on plastic head has a cavity between head and shaft. It never fully dries, and the motor drives whatever grew overnight straight back into the mouth.
If you bought a castor oil brush to go plastic-free, the bristle never actually changed. Castor beans get turned into nylon-11, a synthetic filament in the same family as standard nylon.
The first natural bristle electric toothbrush. Real boar bristle, engineered for low EMF, solid bamboo head, no glue. Still a full sonic clean.
| What you're brushing with | PRIMALS Boar Electric | Leading plastic electric |
|---|---|---|
| Bristle material | Real boar bristle | Nylon |
| Microplastics shed into gums | Zero | Up to 2.3M a year |
| Electric field on the meter | 10 V/m | 300 V/m |
| Magnetic field on the meter | 8 µT | 88 µT |
| Head construction | Solid bamboo | Hollow plastic |
| How bristles are set | Hand-woven, no glue | Stapled nylon tufts |
| "Plant-based" bristle option | Real bristle, no label needed | Castor oil nylon-11, still plastic |
| EMF reading published | Yes | No |
| Movements per minute | 62,000 | Comparable |
"Leading plastic electric toothbrush" refers to a leading plastic sonic toothbrush as a category. Microplastic figures are published research on nylon-bristle brushes as a category.
Same low EMF handle for all four, same firm boar bristle for a deeper clean. Three reasons families switch the whole bathroom at once.
Firm boar bristle scrubs like a good manual brush with the power of a sonic motor. Zero nylon, nothing to shed.
Boar bristleOne motor, measured at 30x less electric field than the leading brush. Peace of mind for every mouth in the house.
Same handle for all fourBuy 3, get the 4th free, plus 5 free gifts from the range. The whole bathroom switches in a single box.
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Bought the four-pack after reading that nylon bristles shed microplastics into your gums. Two months in, everyone in the house is on boar bristle and nobody misses the old brushes. Cleans just as hard, nothing plastic in the mouth.
Tamsin Okonkwo-Reyes ✓ Verified buyerI ran my own EMF meter on our old sonic brush and nearly dropped it. The PRIMALS handle reads a fraction of that on the same setting. Same powered clean, way lower number, and the bamboo head is solid.
Bram Vandersloot ✓ Verified buyerSwitched the whole family to the boar bristle bundle. The firm bristle gets that deep-clean feel my old sonic never did, and it's a relief knowing there's no plastic or glue in it. The free tablets and scraper were a bonus.
Leilani Kahananui ✓ Verified buyer
Lauryn started PRIMALS because every product she picked up turned out to be plastic, synthetic, or both, and the clean version didn't exist. It began with one boar bristle toothbrush. Now it's more than 20 products, and over a million people. The electric was built to the same standard: remove a toxin, don't add a feature.

The PRIMALS Boar Bristle Electric Toothbrush Bundle · 5 free gifts + 40% off
👍 Bundle pricing shows on the product page
Every gift is the same toxin-free standard as the brush. Pick what your bathroom is missing.

Free$20

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Buy 3 Get 1 Free, five free gifts, 40% off. Every restock has sold out, and this one won't be different.
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