Get the Plastic, the EMF, and the Mold Out of Your Family's Mouth. Four Brushes for the Price of Three.
The first natural bristle electric toothbrush, engineered for low EMF, with a solid bamboo head and no glue. The softest natural bristle, gentle on sensitive gums. Buy 3, get the 4th free, pick 5 free gifts, and save 40%.
Claim Buy 3 Get 1 Free"Four of us switched at once. First brush where I stopped thinking about what was in it." · Verified buyer, Horse Electric Bundle
What Clinicians Say After Putting It in Front of Their Patients
Shared by 1,000+ clinicians with their patients. Evaluations powered by FrontrowMD. Larger-scale research is still developing.
Every Plastic Toothbrush in Your House Sheds Microplastics Into a Mouth You Love
A 2025 study measured nylon bristles shedding 3,000+ particles per use, up to 2.3 million a year per person. Four brushes in one bathroom, four times the number.
- 🔬3,000+ particles per useMeasured on nylon toothbrushes. Twice a day, every day. (Ecotoxicology and Environmental Safety, 2025)
- 🏠Up to 9.2 million a year for a household of four2.3 million per brush, four brushes. That's the family number.
- 🩸Gum tissue absorbs, it doesn't rinseMore permeable than skin, so the particles don't simply wash away.
- ⚡Sonic motors wear nylon fasterTens of thousands of strokes a minute, working on plastic filament.
Every Electric Toothbrush Runs a Motor an Inch From Your Brain. Almost None Publish the Number.
EMF drops off with distance, and a toothbrush gets none. The leading electric toothbrush measured 300 V/m on our meter. PRIMALS measured 10.
- 📏Fields fall with distance, a toothbrush gets zeroYou keep the phone off your body. You can't keep a brush off your jaw.
- 📉30x less electric field, 11x less magnetic fieldSame meter, same mode, same distance, 100+ readings averaged.
- 🦷Fillings, crowns, or implants in the family?Researchers measured small currents induced in dental metal by electric toothbrush magnetic fields. (PubMed 23037851)
- 🤐No leading brand prints a readingBattery life is on the box. The EMF number isn't.
Readings are PRIMALS' own measurements on an ERICKHILL RT-100 meter, motor to motor, averaged across 100+ readings, and vary with meter, distance, mode, and intensity. For reference, the international public-exposure reference level is 100 µT (ICNIRP, a scientific body, not a government limit), and both brushes measured below it. Not a health claim.
Plastic Heads Are Molded Hollow. Water Sits Inside and Mold Grows Where You Can't Clean.
Every click-on plastic head has a cavity between head and shaft. It never fully dries, and the motor drives whatever grew overnight straight back into the mouth.
- 💧A cavity that holds water between brushesMolded hollow to save plastic. You can't rinse it, and you can't see it.
- 🌙Damp, dark, twelve hours at a timeExactly the conditions mold and bacteria need. (J Dent Hyg 88(4):237)
- 🔁The motor sends it backOn the next brush, it's driven into the mouth, including toward the throat.
- 🎋PRIMALS heads are solid bambooHeat-carbonized, no hollow chamber. It dries instead of breeding.
Castor Oil Bristles Are Still Nylon. Just Partly Made From Beans.
If you bought a castor oil brush to go plastic-free, the bristle never actually changed. Castor beans get turned into nylon-11, a synthetic filament in the same family as standard nylon.
- 🫘Castor oil is the feedstock, not the materialPlant-based describes where it came from, not what touches your gums.
- 🔬Still a plastic polymer, still shedsNylon-11 is a plastic filament, and plastic wears and sheds under a sonic motor.
- 💧Same hollow plastic head underneathSwap the bristle and the cavity that traps water is still there.
- 🐴Real horse bristle has no plastic to shedHorse bristle is a natural fiber. Nothing synthetic, nothing to break down.
One Brush That Removes All of It, With the Softest Natural Bristle. Four of Them, for the Price of Three.
The first natural bristle electric toothbrush. Real horse bristle, engineered for low EMF, solid bamboo head, no glue. Still a full sonic clean.
- 🐴The softest natural bristle for sensitive gumsGentle on receding gumlines, crowns, implants, and aligners. Zero nylon.
- 📉Engineered for low EMF30x less electric field, 11x less magnetic field than the leading brush.
- 🎋Solid bamboo head, no glueNo hollow chamber, no trapped water, no adhesive wells.
- ✨Zero microplasticsNatural horse bristle, nothing synthetic to shed into your gums.
- ⚡62,000 movements per minuteFive modes, three intensities, 365-day battery, IPX7 waterproof.
- 🎁Buy 3, get the 4th free, plus 5 free giftsOne order covers the household and the rest of the routine.
PRIMALS vs the Leading Plastic Electric Toothbrush
| What you're brushing with | PRIMALS Horse Electric | Leading plastic electric |
|---|---|---|
| Bristle material | Real horse bristle | Nylon |
| Microplastics shed into gums | Zero | Up to 2.3M a year |
| Electric field on the meter | 10 V/m | 300 V/m |
| Magnetic field on the meter | 8 µT | 88 µT |
| Head construction | Solid bamboo | Hollow plastic |
| How bristles are set | Hand-woven, no glue | Stapled nylon tufts |
| "Plant-based" bristle option | Real bristle, no label needed | Castor oil nylon-11, still plastic |
| EMF reading published | Yes | No |
| Movements per minute | 62,000 | Comparable |
"Leading plastic electric toothbrush" refers to a leading plastic sonic toothbrush as a category. Microplastic figures are published research on nylon-bristle brushes as a category.
The Softest Natural Bristle, Built for the Whole House
Same low EMF handle for all four, same soft horse bristle that's gentle on gums. Three reasons families switch the whole bathroom at once.
Gentle on sensitive gums
The softest natural bristle there is, for receding gumlines, crowns, implants, or anyone told they brush too hard. Zero nylon, nothing to shed.
Horse bristleLow EMF for everyone
One motor, measured at 30x less electric field than the leading brush. Peace of mind for every mouth in the house.
Same handle for all fourOne order covers the family
Buy 3, get the 4th free, plus 5 free gifts from the range. The whole bathroom switches in a single box.
Buy 3 get 1 freeOver a Million People Have Switched to PRIMALS
Swipe to see more
My gums have always been sensitive and every electric brush left them sore. Switched the whole house to the horse bristle bundle and mine is the softest brush I've used, powered or not. No soreness, and nothing plastic in my mouth.
Tamsin Okonkwo-Reyes ✓ Verified buyerI ran my own EMF meter on our old sonic brush and nearly dropped it. The PRIMALS handle reads a fraction of that on the same setting. Same powered clean, way lower number, and the bamboo head is solid.
Bram Vandersloot ✓ Verified buyerMy husband has two crowns and a receding gumline, so we switched us both to the horse bristle bundle for the soft bristle and the low EMF. Gentle every morning, no plastic bristles, and the free tablets and scraper were a bonus.
Leilani Kahananui ✓ Verified buyer
Founded in Hawaii by a Woman Who Was Done Reading Labels
Lauryn started PRIMALS because every product she picked up turned out to be plastic, synthetic, or both, and the clean version didn't exist. It began with one bamboo bristle toothbrush. Now it's more than 20 products, and over a million people. The electric was built to the same standard: remove a toxin, don't add a feature.
Try It on the Whole House, Risk-Free
Buy 3 Get 1 Free
The PRIMALS Horse Bristle Electric Toothbrush Bundle · 5 free gifts + 40% off
👍 Bundle pricing shows on the product page
- 🪥 4 PRIMALS Horse Bristle Electric Toothbrushes, 3 paid + 1 free, each with 2 replacement heads
- 🎁 5 free gifts of your choice from the oral and body care pool (for subscribers)
- 📉 Low EMF on every handle, 30x less electric field than the leading brush
- ✨ Zero microplastics, up to 9.2 million fewer particles a year for a family of four
- 🎋 Solid bamboo heads, no glue, nothing hollow for mold to grow in
- 🩺 Shared by 1,000+ clinicians with their patients
Your 5 Free Gifts, Chosen From the Whole Range
Every gift is the same toxin-free standard as the brush. Pick what your bathroom is missing.
Fluoride-Free Toothpaste Tablets
Free$20
Copper Tongue Scraper
Free$28
Tallow & Pearl Face Cream
Free$44
Body Wash
Free$24
Hair-Strengthening Shampoo
Free$24
Hair-Strengthening Conditioner
Free$24
Body Lotion
Free$24
Blue Light Blocking Glasses
Free$74
Boar Bristle Toothbrush (4 Pack)
Free$38
Horse Bristle Toothbrush (4 Pack)
Free$42
Kids Boar Bristle Toothbrush (4 Pack)
Free$38
Kids Horse Bristle Toothbrush (4 Pack)
Free$42
Everything You Might Be Wondering
What exactly is in the Buy 3 Get 1 Free bundle?
Is horse bristle soft enough for sensitive gums?
Is the PRIMALS Electric EMF-free?
Does a natural bristle clean as well as nylon?
How is the head different from a plastic one?
What does "for subscribers" mean on the gifts?
What if it's not right for us?
How fast does it ship?
Four brushes. Zero plastic of any origin, low EMF, no mold, no glue. Three paid, one free.
Buy 3 Get 1 Free, five free gifts, 40% off. Every restock has sold out, and this one won't be different.
Claim Buy 3 Get 1 Free