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Find the Right PRIMALS Toothbrush for You and Your Family
Every mouth is different. Firmer or softer, manual or electric, for you or for your kids, there's a natural bristle brush built for it. Here's how to choose the one that fits.
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Want the Power of Electric Without the Compromise?
Most electric toothbrushes give you plastic bristles and a motor humming next to your head. Ours don't. Natural bristles, engineered for low EMF.
PRIMALS Boar Bristle Electric Toothbrush
Best for: electric-clean lovers who don't want plastic or a motor buzzing by their brain
This is the first natural bristle electric toothbrush, engineered for low EMF from the ground up. A full 62,000 movements per minute, with real boar bristle on bamboo instead of plastic, and a motor that reads far lower on the meter than a leading plastic electric toothbrush.
ENGINEERED LOW EMF: On the same meter, our motor measured far less electric field than a leading plastic electric toothbrush. A powered clean without the buzz sitting right next to your head.
WHY PEOPLE CHOOSE IT:
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First Natural Bristle Electric Toothbrush Real boar bristle on a bamboo head. No plastic bristles, unlike every other electric
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Engineered for Low EMF Far less electric field than a leading plastic electric toothbrush on the same meter
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62,000 Movements Per Minute Five modes, 365-day battery, wireless charging, IPX7 waterproof. A serious powered clean
PRIMALS Horse Bristle Electric Toothbrush
Best for: sensitive mouths that still want a powered clean
Everything people love about our boar electric, in a softer version. Same low EMF handle, same 62,000 movements per minute, fitted with our softest horse bristles. Fine bristles flex with sensitive gums and delicate enamel while the motor does the work. The gentlest electric we make.
ENGINEERED LOW EMF: The same low-EMF handle as our boar electric, so a sensitive mouth gets a powered clean without a high-EMF motor running beside your head.
WHY PEOPLE CHOOSE IT:
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Softest Bristles, Powered Clean Fine horse bristles for sensitive gums and enamel, driven by a full electric motor
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Same Low-EMF Engineering The low-EMF handle carries over, so gentle never means giving up the powered clean
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Barely Any Pressure Needed Let the motor work while soft bristles flex with your gums. Easy on the most tender mouths
Already Own an Electric Toothbrush?
You may not need a whole new brush. If your current head clicks onto the handle without twisting, you can keep the handle and just swap the plastic bristles for natural ones.
PRIMALS Boar Bristle Replacement Heads
Best for: current electric owners who want natural bristles without buying a new handle
The easiest upgrade on this page. If your electric head clicks on, you don't need a new handle. These natural boar bristle heads are built for the PRIMALS Electric Toothbrush and fit most click-on handles. Keep your motor, lose the plastic. A 4-pack covers you for months.
Will it fit my handle? These heads are designed for the PRIMALS Electric Toothbrush and also fit most click-on electric handles. Quick check: if your current head clicks straight onto the metal shaft without twisting, you're compatible. Compatibility is based on handle design only.
WHY PEOPLE CHOOSE IT:
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Keep the Handle You Own No new device to buy. Just swap the head and lose the plastic bristles
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Firmer Boar Bristle Clean The same deep, natural clean as our boar brushes, now on your existing motor
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4-Pack, Months Covered Swap every 1-3 months. One box keeps you in natural bristles for months
PRIMALS Horse Bristle Replacement Heads
Best for: current electric owners with sensitive gums
Same idea as the boar heads, softer bristle. If you want to keep your handle but your gums need a gentler touch, these horse bristle heads flex instead of scrubbing. Built for the PRIMALS Electric Toothbrush, fit most click-on handles. A 4-pack covers you for months.
Will it fit my handle? Built for the PRIMALS Electric Toothbrush and fits most click-on electric handles. If your head clicks onto the metal shaft without twisting, you're good to go. Compatibility is based on handle design only.
WHY PEOPLE CHOOSE IT:
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Softest Bristle, Swapped In Our gentlest natural bristle on a head that fits the handle you already have
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Gentle On Sensitive Gums Fine bristles flex and polish instead of scraping tender gums and enamel
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4-Pack Like the Boar Heads Swap every 1-3 months. One box keeps a sensitive mouth in soft natural bristles for months
Over a million people have already switched to natural
bristles.
Whichever one fits you, it's the same toxin-free promise in
every brush.
Prefer to Brush the Classic Way?
No motor, no charging, no EMF to think about. Just real natural bristles and a bamboo handle. Pick your firmness.
PRIMALS Boar Bristle Toothbrush
Best for: people ready to ditch plastic bristles for good
The one honest upgrade most people start with. Real boar bristles woven into a bamboo handle, so no plastic drags across your teeth and no microplastics shed with every brush. Boar is our firmer bristle: a thorough clean that still flexes the way plastic never does. Our most-loved brush.
WHY PEOPLE CHOOSE IT:
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Real Boar Bristles, Firmer Feel A deeper, more thorough clean than soft synthetic brushes, with natural flex you can feel
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Bamboo Handle, Zero Plastic No nylon, no BPA, no phthalates. Fully natural from handle to bristle
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The Easiest First Switch Our most-loved brush and the simplest way to start a toxin-free routine today
PRIMALS Horse Bristle Toothbrush
Best for: sensitive gums, delicate enamel, and light-touch brushers
Love natural bristles but want something gentler? Horse bristles are finer and softer than boar, almost silk-like, so they flex against your gumline instead of scrubbing it. If your gums feel tender or you brush too hard, this is the same plastic-free clean with a softer touch.
WHY PEOPLE CHOOSE IT:
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Ultra-Soft, Silk-Like Bristles The gentlest natural bristle we offer, ideal for sensitive gums and enamel
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Flexes With Your Gumline Fine bristles bend and glide instead of scraping, so brushing feels easy on tender mouths
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Same Toxin-Free Bamboo Build Plastic-free, nylon-free, BPA-free. Softness without a single synthetic bristle
Start Them Brushing Healthy While They're Young
The habits kids build now, they keep. A natural bristle brush sized for small hands is the simplest way to start them toxin-free from the very first tooth they can brush on their own.
PRIMALS Kids Boar Bristle Toothbrush
Best for: kids ready for a proper natural bristle brush sized just for them
The same natural bristle upgrade, sized for little hands. Real boar bristles on a small bamboo handle, so no plastic from their very first brush. Many parents find the natural texture makes a reluctant kid curious. The firmer of our two kids options, for confident brushers. Comes as a 4-pack.
WHY PARENTS CHOOSE IT:
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Sized for Small Hands A small bamboo handle and head built for kids, not a cut-down adult brush
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Real Boar Bristles From Day One No plastic, no nylon. Start them on natural bristles before habits set in
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Natural Texture Kids Take To The different feel often makes brushing something they're curious about, not scared of
PRIMALS Kids Horse Bristle Toothbrush
Best for: sensitive little gums, new brushers, and tear-free bedtimes
For the youngest mouths and the most sensitive gums, go softer. Our finest, softest horse bristles on a small bamboo handle, the gentlest brush we make for children. The one parents reach for when brushing has meant tears or a child is just learning. Also a 4-pack.
WHY PARENTS CHOOSE IT:
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Our Gentlest Kids Bristle Ultra-soft horse bristles for sensitive little gums and developing teeth
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Made for Tear-Free Brushing Soft enough for kids who found brushing uncomfortable or are new to it
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Fully Natural, Sized for Kids Plastic-free bamboo and real bristles on a handle built for small hands
One Mission: A Truly Toxin-Free Oral Care Routine
We started PRIMALS because the thing you put in your mouth twice a day, every day, shouldn't be made of plastic. Somewhere along the way, oral care became synthetic by default: nylon bristles, plastic handles, and formulas full of ingredients you'd rather not swallow.
Our vision is simple. Every part of your morning and night routine, natural. That's why we make a brush for every mouth, firm or soft, powered or manual, grown-up or kid, so there's never a reason to keep a plastic one in the cup by your sink. When your whole family brushes natural, that's the mission working exactly as intended.
Complete the Routine: The Perfect Pair for Any Brush
A natural brush is the foundation. These two finish the job, so every part of your oral care is toxin-free, not just the bristles.
Your brush cleans your teeth. It doesn't touch the biofilm coating your tongue every morning. Pure copper scrapes it away and is naturally antimicrobial, so your breath stays fresher and your whole mouth actually feels clean. The natural partner to any toothbrush on this page.
Shop Copper Scraper →
Natural bristles deserve a natural paste. These fluoride-free tablets use nano-hydroxyapatite to strengthen enamel, with no SLS, parabens, or ingredients you'd rather not swallow. Bite, brush, rinse, smile. The other half of a genuinely toxin-free clean.
Shop Toothpaste Tablets →Found the One That Fits You?
Firm or soft, manual or electric, for you or for the whole family, there's a natural bristle brush built for it. Pick yours and join over a million people who've already made the switch.
✓ Free shipping on orders $100+ • ✓ Shipped next day from California • ✓ Free gifts with every bundle
Still Deciding? Common Questions.
Boar is firmer, horse is softer. If you want a deeper, more thorough clean and your gums are healthy, go boar. If your gums are sensitive, your enamel feels delicate, or you've ever been told you brush too hard, go horse. Both are fully natural and plastic-free. The only difference is the firmness of the bristle.
It's down to preference. Manual brushes are simple, travel-friendly, and have no motor and no EMF at all. Our electric brushes give you a powered clean at 62,000 movements per minute and are engineered for low EMF, unlike standard plastic electrics. Both come in boar and horse, so you can pick your firmness either way.
Probably not. If your current head clicks onto the handle without twisting, you can keep your handle and just switch to our natural boar or horse replacement heads. It's the cheapest, easiest way to get plastic bristles out of your mouth. They fit the PRIMALS Electric Toothbrush and most click-on handles.
Two things. It's the first natural bristle electric toothbrush ever made, so you get a powered clean with real boar or horse bristles instead of plastic. And it's engineered for low EMF, measuring far less electric field than a leading plastic electric toothbrush on the same meter, so there's no high-EMF motor buzzing beside your head.
Our kids brushes are made for ages 3 and up, sized for small hands. Choose kids boar for confident young brushers who want a firmer clean, or kids horse for the softest touch, ideal for sensitive little gums, brand-new brushers, or tear-free bedtimes. Parents should supervise brushing at this age.
Plastic bristles shed microplastics into your mouth with every brush and end up in landfill by the billion each year. Natural boar and horse bristles give you a real clean with none of that, on a bamboo handle that's fully natural instead of petroleum-based plastic. It's the same twice-a-day habit, without the plastic.