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8 things people love about the PRIMALS Horse Bristle Electric Toothbrush
You bought an electric toothbrush for a deeper clean. Nobody mentioned the head is plastic, and that a sonic motor grinds nylon into your gums twice a day. Here's what switching to real horse bristle actually fixes.
01You stop ingesting 2.3 million microplastics a year
That's what a nylon head sheds into your mouth, 3,000+ particles per use, and a sonic motor grinds them loose even faster.
PRIMALS is real horse bristle woven into bamboo. No nylon anywhere, so there is nothing to shed.
It isn't castor oil nylon in disguise
The eco alternative is nylon-11. Castor oil instead of petroleum, but still a plastic filament, so it still frays and sheds under a sonic motor.
PRIMALS horse bristle is keratin, the same protein as hair. Not nylon-6, not nylon-11, not plastic of any grade.
03It closes a gap you can actually control
Microplastics have turned up in human arteries, brain tissue, even breast milk. A 2024 study tied them to a 4.5x higher risk of heart attack and stroke.
Most sources are impossible to avoid. This one takes a single swap, and then it is gone from your routine for good.
New England Journal of Medicine, 2024 • PMID 38446676
The motor reads 30x lower on the meter
Every electric brush runs a motor inches from your brain. So we put all three on the same meter and measured.
300 V/m for the leading sonic brush, 100 V/m for the castor oil brush, 10 V/m for PRIMALS. Roughly 30x less electric field and 11x less magnetic than the leading brush.
Magnetic field: 88 µT vs 8 µT, against the 100 µT international public-exposure reference level (ICNIRP, a scientific body, not a government limit). Same ERICKHILL RT-100 meter, 100+ readings averaged at the highest intensity, same distance and mode. Individual readings may vary.
05The head doesn't grow mold on your sink
A plastic head traps moisture and grows mold and bacteria deep inside, exactly where you can't clean, then drives all of it against your gums.
Our bamboo head is heat-carbonized and antimicrobial. It dries out between brushes instead of quietly festering.
06It still hits 62,000 VPM
Going natural isn't a downgrade here. It removes 10x more plaque than manual brushing, with 5 modes, 3 intensities and a smart 2-minute timer.
It's also IPX7 waterproof, and one charge lasts up to 365 days. You plug it in about once a year.
07It's the softest natural bristle there is
Horse bristle is finer and more flexible than boar. It flexes along the gumline instead of scraping at it, which is what stiff nylon does 62,000 times a minute.
Gentle enough for sensitive gums, receding gumlines, and kids aged 6 and up.
08Every head is hand-woven, never glued
Conventional heads staple nylon tufts into wells of synthetic glue. That glue sits inside the head soaking in water twice a day, right where you can't reach it.
PRIMALS heads are hand-woven into bamboo. Zero glue, zero adhesive, and no BPA, phthalates or PFAS.
The World's First Natural-Bristle Sonic Toothbrush
Every plastic head means more microplastics in your gums and more EMF by your brain. Keep the power. Drop the plastic.
Make The Clean Switch NowFree Shipping • 2-Year Warranty • Toxin-Free
Plaque removal compared to manual brushing. Electric field measured on the same ERICKHILL RT-100 meter at the same distance, mode and intensity. Individual readings may vary with meter, distance, mode and intensity. Microplastic release figure: PMID 40680448.
PRIMALS vs. Plastic Electric Toothbrushes
Same two minutes, twice a day. Wildly different thing touching your gums.
Same power. A far gentler two minutes.
Over 1 million people already switched to PRIMALS
No plastic bristles. No BPA, phthalates or PFAS. Just a cleaner two minutes, twice a day.
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Keep The Power. Ditch The Plastic.
The world's first natural-bristle sonic toothbrush. The softest bristle there is, on bamboo, 62,000 VPM, low-EMF engineered.
Get Mine + Free GiftsQuestions? We Have Answers.
Two things. The nylon heads shed microplastics, and the sonic motor speeds that up. And the motor emits EMF right next to your head twice a day. You wanted a better clean, not plastic and radiation.
Not really. Castor oil bristles are nylon-11, a plastic filament made from a plant feedstock instead of petroleum. The source changed, the material didn't. It still frays and sheds into your mouth, and a sonic motor speeds that up the same way. If the goal is no plastic in your mouth, the bristle has to be a natural fiber, not a plant-based plastic.
Horse bristle is the softest natural bristle available. It is finer and more flexible than boar, so it flexes along the gumline instead of scraping like stiff nylon. Gentle enough for receding gumlines and kids aged 6 and up. Want a firmer scrub? Boar heads fit the same handle.
Yes. Our replacement heads fit most click-on handles. If your current head clicks on without twisting, it fits.
Up to 365 days on a single charge, depending on use, with wireless charging on the included dock. The brush is also IPX7 waterproof, so you can use it in the shower and rinse it under running water with no worry.
Every 1 to 3 months, or sooner if the bristles fray. It comes with 2 horse heads to start, and replacements come in 4-packs in horse or boar. Subscribe so you never run out.
Look at the bristles. The vast majority still use nylon. Since the bristle is the only part that contacts your mouth, those heads still shed microplastics. PRIMALS uses a bamboo base plus actual horse bristle, fully natural top to bottom.
Orders ship quickly with tracking, and every unit comes with a 2-year warranty and same-day human email support. If anything is ever off, we make it right.
Make The Whole Routine Toxin-Free
Once you fix the toothbrush, the next swaps are easy.
Horse Bristle Heads (4 Pack)
The softest natural bristle. Stock up so you never miss a replacement.
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Boar Bristle Heads (4 Pack)
Firmer natural bristle for a deeper scrub. Same click-on fit.
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Fluoride-Free Toothpaste Tablets
Skip the fluoride, synthetic dyes, and plastic tube.
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Copper Tongue Scraper
Copper kills 99.9% of bacteria on contact. Lasts forever.
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