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Built for the PRIMALS Electric Toothbrush and Philips Sonicare handles. The head on your handle right now is nylon, and sonic vibration breaks it down fast.
PRIMALS is not affiliated with or endorsed by Philips or Philips Sonicare. Compatibility is based on handle design only.
01That's what a nylon head sheds into your mouth, around 3,000 particles every use, and sonic vibration shakes them loose even faster.
These are pure horse bristle woven into bamboo. No nylon anywhere, so there is nothing to shed.
02Microplastics have turned up in human arteries, brain tissue, even breast milk. A 2024 study tied them to a 4.5x higher risk of heart attack and stroke.
Most sources are impossible to avoid. This one takes a single head swap, and then it's gone from your routine.
New England Journal of Medicine, 2024 • PMID 40680448
03Conventional heads staple nylon tufts into wells of synthetic glue. That glue sits inside the head soaking in water twice a day, right where you can't reach it.
PRIMALS heads are hand-woven into bamboo. Zero glue, zero synthetic adhesive, nothing but bristle and wood.
04A plastic head traps moisture in a hollow cavity you can never clean, then presses whatever grows in there against your gums.
Bamboo is naturally antimicrobial and dries out between brushes instead of quietly festering.
05Horse bristle is finer and more flexible than boar. It flexes with your gums instead of scraping at them, which is what stiff nylon does thousands of times a minute.
Gentle enough for sensitive gums, receding gumlines and delicate enamel, and naturally antimicrobial between uses.
06Heads get replaced every 1 to 3 months. Four in a pack means you won't think about it again for a while.
Subscribe and they arrive on your schedule, so you never end up back on a plastic head in a pinch.
Built for the PRIMALS Electric Toothbrush. They also fit Philips Sonicare click-on handles, so there are no adapters, no twisting and no new brush.





Not sure? If your current head clicks onto the metal drive shaft without twisting, your handle is compatible.
PRIMALS is not affiliated with or endorsed by Philips or Philips Sonicare. Compatibility is based on handle design only.

Built for the PRIMALS Electric Toothbrush and Philips Sonicare click-on handles. Pure horse bristle hand-woven into bamboo, clicking straight onto the handle you already own.
Make The Clean Switch NowFree Shipping On $100+ • Built For PRIMALS & Philips Sonicare • Toxin-Free
Microplastic release figure: PMID 40680448. Replace every 1 to 3 months, or sooner if the bristles fray.
Same handle, same click, same two minutes. Wildly different thing touching your gums.
Same fit. Six fewer things in your mouth.
No plastic bristles. No BPA, phthalates or PFAS. Just a cleaner two minutes, twice a day.







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The world's first natural-bristle replacement heads, built for the PRIMALS Electric Toothbrush and Philips Sonicare click-on handles. Pure horse on bamboo, hand-woven, glue-free.
Get Mine + Free GiftsThese are made for the PRIMALS Electric Toothbrush, so if that's your handle you're covered. They also fit Philips Sonicare click-on handles, including Protective Clean, Expert Clean, Diamond Clean, 9900 Prestige, Healthy White and Flex Care. They do not fit Philips One, screw-on handles, or any non-click-on handle. PRIMALS is not affiliated with or endorsed by Philips. Compatibility is based on handle design only.
Every mainstream head is nylon filament on a plastic base. Nylon sheds microplastics, and sonic vibration speeds that up. The plastic can also carry BPA, phthalates and PFAS, and sonic vibration accelerates how fast those leach out.
Horse bristle is the softest natural bristle available. It is finer and more flexible than boar, so it flexes with your gums instead of scraping like stiff nylon. Ideal for sensitive gums, receding gumlines and delicate enamel. If you want a firmer scrub, our boar bristle heads fit the same handle.
Every 1 to 3 months, or sooner if the bristles fray, flatten or lose their softness. Four heads per pack, and you can subscribe for automatic delivery so you never run out.
A few bristles may come loose in the first week or two while the bamboo adjusts to your bathroom's humidity. That is normal and settles down. If it keeps happening, email lauryn@primals.shop and we will sort it.
Stand the brush upright after use so the head dries properly, leave a small gap between the head and handle for proper vibration transfer, and use light pressure. Horse bristles flex with your gums rather than scrape them, so flattening usually means you are pressing too hard.
Yes. Both fit the same handle and click on the same way. Horse is the softest natural bristle for sensitive gums and receding gumlines, boar is firmer for a deeper scrub.
Orders ship quickly with tracking, and support is real humans by email, seven days a week. If anything is ever off, we make it right.
Once you fix the brush head, the next swaps are easy.
Boar Bristle Heads (4 Pack)
Firmer natural bristle for a deeper scrub. Same click-on fit.
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Horse Bristle Electric Toothbrush
Don't have a compatible handle? The natural-bristle sonic brush, with 2 heads included.
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Fluoride-Free Toothpaste Tablets
Skip the fluoride, synthetic dyes, and plastic tube.
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Copper Tongue Scraper
Copper kills 99.9% of bacteria on contact. Lasts forever.
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