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You use an electric toothbrush for a deeper clean. But the plastic head clicked onto it is shedding microplastics into your gums every time you brush. Most people never think about it.
Make The Clean Switch Now
PRIMALS is not affiliated with or endorsed by Philips or Philips Sonicare. Compatibility is based on handle design only.
Plastic bristle heads shed 2.3 million microplastic particles a year, about 3,000 every brush. Under sonic vibration that speeds up, and your gums soak it straight into your bloodstream. (PMID:40680448)
With PRIMALS Boar Bristle Heads
Those particles don't leave. They build up in your organs, and have been found in human arteries, brain tissue, and breast milk. A 2024 study linked microplastics in arteries to a 4.5x higher risk of heart attack, stroke, and death.
With PRIMALS Boar Bristle Heads
A plastic head sits wet in your bathroom for weeks, and mold and bacteria breed inside it where you can't see or clean. Then you put all of that back against your gums twice a day.
With PRIMALS Boar Bristle Heads
Firm boar bristles dig into plaque for a thorough clean, and they're naturally antimicrobial. Want softer? Our horse bristle heads are the gentlest option for sensitive gums. Same click-on fit.
With PRIMALS Boar Bristle Heads
Cut the microplastics and the mold, and here's what you gain.
What You Gain
PRIMALS heads click onto the PRIMALS handle and all Philips Sonicare click-on handles. If your current head clicks on without twisting, it fits.
Not compatible with Philips One or screw-on handles.
Every plastic head you click on is another 3,000 microplastics absorbed through your gums per brush. Keep your handle. Drop the plastic bristles.
Make The Clean Switch NowFree Shipping • Fits Your Handle • Toxin-Free
They fit the PRIMALS handle and all Philips Sonicare click-on handles, including Protective Clean, Expert Clean, Diamond Clean, 9900 Prestige, Healthy White, and Flex Care. If your current head clicks on without twisting, it fits. Not compatible with Philips One or screw-on handles. PRIMALS is not affiliated with Philips.
The nylon bristles shed microplastics, up to 3,000 per use, that absorb through your gums into your bloodstream. A 2025 study found plastic toothbrushes release up to 2.3 million particles a year, plus BPA, phthalates, and PFAS.
Boar bristle is firm, but not harsh like plastic. It's naturally tapered, so it flexes and spreads pressure instead of scraping like stiff nylon. Want softer? Swap in our horse bristle heads, the softest natural option.
Every 1 to 3 months, or sooner if the bristles fray, lose firmness, or stop cleaning as well. Each pack comes with 4 heads. Subscribe for automatic delivery so you never run out and never go back to plastic.
Yes. A few bristles may shed at first as the bamboo adjusts to humidity. This is normal and usually stops within 1 to 2 weeks. Leave a 0.5 to 1mm gap between the head and handle, and stand it upright to dry.
Orders ship quickly with tracking and same-day human email support. If anything is ever off, we make it right.
You change the head every few months anyway. Make the next one natural boar bristle on bamboo, and stop clicking a microplastic delivery system onto your handle twice a day.
Make The Clean Switch NowFree shipping on $100+ // Fits Your Handle // Toxin-Free
Once you fix the head, the next swaps are easy.

The world's first natural-bristle sonic toothbrush. Keep the power, drop the plastic.

The softest natural bristle. For sensitive gums and kids 6+.

Skip the fluoride, synthetic dyes, and plastic tube.

Copper kills 99.9% of bacteria on contact. Lasts forever.