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The brush you use twice a day is shedding plastic into your bloodstream and pulsing EMF beside your brain. Nobody told you any of this.
See What People Switched To
Nylon is plastic. Every plastic electric head is nylon on a plastic core, and a 2025 study found those bristles release about 3,000 microplastic particles every single brush. That is 2.3 million a year, and the sonic motor only speeds it up. Your gums are one of the most absorbent surfaces in your body, so those particles go straight into your bloodstream twice a day. (PMID:40680448)
What That Actually Means
This is where most people think they have solved it. Castor oil bristles are nylon-11. The feedstock started as a plant instead of petroleum, so it is a different grade of nylon, not a different material. It still frays under a sonic motor. And the bristle was only ever half of it: the same motor sits beside your jaw, and the head is the same hollow plastic.
What That Actually Means
Microplastics do not pass through. They build up. Researchers have now found them in human arteries, brain tissue, and breast milk. A 2024 study linked microplastics in arterial plaque to a 4.5x higher risk of heart attack, stroke, and death, and brain tissue has been found to hold more of them than almost any other organ.
What That Actually Means
Every electric toothbrush runs a motor, and that motor emits electromagnetic radiation. Measured at the handle, many popular brushes read higher than standing in front of a running microwave. The difference is you do not hold a microwave against your jaw for four minutes a day, inches from your brain, every day for years.
What That Actually Means
The head you click on is a sealed plastic cavity that sits wet in a humid bathroom for weeks. Mold and bacteria breed inside it where you cannot see or clean, then you press it against your gums twice a day. And the plastic itself is petroleum-derived, so it can carry BPA, phthalates, and PFAS, known endocrine disruptors that leach into your mouth and absorb through your gum tissue.
What That Actually Means
You do not have to give up the deep sonic clean to get away from the plastic. The PRIMALS Horse Bristle Electric Toothbrush was built to solve every problem above at once. Real horse bristle on a bamboo head, so there is nothing to shed. It is also the softest natural bristle there is, so it cleans gently along your gumline instead of scraping it, protecting you from the gum recession stiff nylon causes. Low-EMF engineering, so nothing pulses beside your brain. Heat-carbonized bamboo, so nothing molds. And 62,000 vibrations per minute, so you keep the clean you actually switched to electric for.
What Changes When You Switch
Every plastic head means more microplastics in your gums and more EMF by your brain. The softest natural bristle cleans gently and protects your gumline. Keep the power. Drop the plastic.
Make The Clean Switch NowFree Shipping • 2-Year Warranty • Toxin-Free
Two things. The nylon heads shed microplastics, and the sonic motor speeds that up. And the motor emits EMF, up to 370 milligauss, right next to your head twice a day. You wanted a better clean, not plastic and radiation.
Yes. Horse bristle is the softest natural bristle available, so it flexes gently along the gumline instead of scraping like stiff nylon. It's ideal for sensitive gums and receding gumlines. Want a firmer scrub? Swap in our boar bristle heads on the same handle.
Yes. Our replacement heads fit all Philips Sonicare click-on handles, including Protective Clean, Expert Clean, Diamond Clean, 9900 Prestige, Healthy White, and Flex Care. If your current head clicks on without twisting, it fits. PRIMALS is not affiliated with or endorsed by Philips. Compatibility is based on handle design only.
Up to 365 days on a single charge, depending on use, with wireless charging on the included dock. The brush is also IPX7 waterproof, so you can use it in the shower and rinse it under running water with no worry.
Every 1 to 3 months, or sooner if the bristles fray. It comes with 2 horse heads to start, and replacements come in 4-packs in horse or boar. Subscribe so you never run out.
Look at the bristles. The vast majority still use nylon, and the "castor oil" ones are castor oil converted into bio-based nylon, chemically still plastic, so they still shed microplastics under a sonic motor. Since the bristle is the only part that contacts your mouth, a bamboo handle changes nothing. PRIMALS uses a bamboo base plus actual horse bristle, natural keratin from top to bottom, with no plastic to shed.
Orders ship quickly with tracking, and every unit comes with a 2-year warranty and same-day human email support. If anything is ever off, we make it right.
A powerful clean shouldn't cost you microplastics and daily EMF. Get the deep clean, drop the toxins.
Make The Clean Switch NowFree shipping on $100+ // 2-Year Warranty // Toxin-Free
Once you fix the toothbrush, the next swaps are easy.

The softest natural bristle. For sensitive gums and kids 6+.

Firmer natural bristle for a deeper scrub. Same click-on fit.

Skip the fluoride, synthetic dyes, and plastic tube.

Copper kills 99.9% of bacteria on contact. Lasts forever.